BAKE Off viewers were left with a sinking feeling over the new series being jam-packed with adverts. The hit Channel 4 reality show, with a slot time from 8pm to 9.30pm, cut five times for commercial breaks.
That soaked up 20 minutes and 33 seconds of watching time on Tuesday, a huge rise from the 2017 high of 17 minutes over four breaks, a detailed analysis has revealed.
One angry viewer fumed: “How many adverts do Channel 4 need? It’s taking the biscuit.” Another fan David Bentley tweeted: “Surely it should be called, Adverts sponsored by Great British Bake Off.” Ian Culshaw wrote: “Five minutes of Bake Off, five mins of adverts.
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