Dade Hayes Finance EditorEXCLUSIVE: In a throwback to the sponsor segments of television’s earliest days, Late Night With Seth Meyers bandleader Fred Armisen will star in a Cadillac-branded segment during Thursday night’s show.Meyers will toss to the segment featuring Armisen in the role of an agent in Cadillac’s “digital showroom,” touting the features of the 2021 Escalade.
A blended “bumper” between the ad segment and the show will combine NBC and Cadillac branding.Like all businesses, automakers have had to make dramatic adjustments to their retail presence during the coronavirus pandemic.
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