Fox Launches Tool to Verify Online Content as Authentic — and Not AI-Generated Fakes or Misinformation
variety.comTodd Spangler NY Digital Editor Is that photo or article someone posted on the internet claiming it came from Fox News actually from Fox News — or is it bogus?
Fox Corp. has created a technical protocol called Verify, designed with two objectives: to let media companies register content and grant usage rights to AI platforms; and to allow consumers to verify the content is authentic.
The company is releasing Verify on an open-source basis, in the hopes that others sign on to the blockchain-based content verification system.
On Tuesday, Fox publicly released a beta version of the first Verify application, the Verify Tool, a web-based solution that lets consumers authenticate images and article links they find online purporting to be from Fox sources.
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