Melody Hildebrandt: Last News

Todd Spangler NY Digital Editor Is that photo or article someone posted on the internet claiming it came from Fox News actually from Fox News — or is it bogus? Fox Corp. has created a technical protocol called Verify, designed with two objectives: to let media companies register content and grant usage rights to AI platforms; and to allow consumers to verify the content is authentic. The company is releasing Verify on an open-source basis, in the hopes that others sign on to the blockchain-based content verification system.

Joe Otterson TV Reporter Scott Greenberg, the co-founder and CEO of Fox-owned animation studio Bento Box Entertainment, is exiting the company, Variety has confirmed. Greenberg is also the CEO of Fox’s Web3 media and creative technology company Blockchain Creative Labs (BCL). He will officially depart both roles on May 19. “It’s been an incredible honor and privilege to work alongside the many people who have helped build Bento Box and Blockchain Creative Labs into two great companies,” Greenberg said. “The many series and projects we launched together are a great source of lasting pride to me. Deep down, I’m an entrepreneur at heart who enjoys building organizations and nurturing their teams to bring out the best in themselves. With Bento Box and BCL running full steam ahead on the path for continued growth and success, now is the time to explore new opportunities.”

Andrew Wallenstein President and Chief Media AnalystFox Corp. isn’t exactly the first name that comes to mind when the inescapable subject of Web3 comes up, but Rupert Murdoch’s company is playing more aggressively in this innovative space than any other traditional media firm.The company’s year-old division Blockchain Creative Labs has been experimenting with the disruptive potential of digital ownership for properties as varied as “The Masked Singer,” WWE and, unexpectedly, SXSW.