Jim Keller has left Hulu to head up digital and advanced ad sales at Discovery for its upcoming streaming service. Keller, who worked at Hulu for seven years and most recently served as vp, head of national ad sales, becomes executive vp of digital ad sales and advanced advertising at Discovery, based in New York City.
He will look to drive digital revenue for Discovery+, while also overseeing the development and monetization of advanced and data-driven digital products. "Our ambition is to drive both rapid growth in DTC (direct to consumer) ad sales for Discovery+ and utilize Jim’s deep expertise to accelerate our advanced advertising and data-driven cross platform sales solutions, while growing Discovery’s high-quality audience,.
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