Hulu sales executive Jim Keller is moving to Discovery to head the company’s digital sales efforts ahead of the January launch of streaming service Discovery+.As EVP of Digital Ad Sales & Advanced Advertising, Keller will be based in New York and report to Chief U.S.
Ad Sales Officer Jon Steinlauf.Keller will spearhead sales for Discovery+, the streaming service that will bring together programming from Discovery brands when it debuts on January 4.
The subscription service, which is already live in the UK and Ireland, will cost U.S. subscribers $5 a month with advertising and $7 for an ad-free version.
Along with its media peers, Discovery is betting on the shift of viewers and advertisers from linear programming to streaming, looking to
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