Metallica co-founder, in conversation with Salesforce CEO Marc Benioff, reveals he’s bonding with fans and getting back to his musical roots By Marty King Metallica drummer and co-founder Lars Ulrich has had a lot on his mind since the COVID-19 pandemic hit, from the stronger connections he’s forged with his family and his fanbase, to nature’s rebound in the absence of normal human activity, even new ways technology can help artists share their work with the world.
But when he appeared on Salesforce’s Leading Through Change series, he shared one “secret” that will probably stand out for fans watching from home: Like you, Metallica holds weekly videoconferences.
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