When producers of reality TV are looking to reframe the narratives around their project from "trash" to "substance," a common tactic is to refer to the show as a "social experiment." Jeff Probst does it all the time on Survivor.
Ashton Kutcher went so far as to deem a little show called Beauty and the Geek "the ultimate social experiment." It's a strategy Nick Bilton, a longtime journalist making his directing debut, uses repeatedly on HBO's Fake Famous.
Whether that cements its place as the Morgan Spurlock-esque blend of weighty and frivolous it obviously intends to be or just reminds you that it's basically an early '00s reality show without enough process to fill multiple hours is up to the viewer.
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