Entertainment social audience

Entertainment Media Is a Branded Content Powerhouse

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variety.com

Calvin Yu Entertainment Client Solutions Manager, FacebookLong before the terms “creator” or “influencer” described social media stars, entertainment media companies were creating content that influenced our culture.

For decades, the best entertainment platforms have been delivering the most anticipated cultural moments, the ones we mark on our calendars and recount to each other weeks later.These powerhouse companies developed the cherished movies and shows that became part of our cultural fabric, and gave us backstage access to the lives of our favorite celebrities and musicians.

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