Reimagining the origin story of an iconic villain such as Cruella de Vil was likely a no-brainer for Walt Disney Studios executives.
Casting Emma Stone probably gave it the greenlight. Setting the tale in an increasingly punk-ish era of ’70s London was probably a twist the family-friendly studio might have been slightly apprehensive about.
How do you play with that sort of tone and still land a PG-13 rating? For director Craig Gillespie, the solution was obvious.
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