parents, carried out by The Lullaby Trust, found 67% of people follow celebrities and influencers who have babies. Just over half of those who follow influencers said they do so for parenting tips or baby product recommendations.
However, over 1 in 3 parents had bought a product which doesn’t fit with safer sleep advice, including cot bumpers and baby pillows, after seeing them on their Instagram and Facebook feeds. Read More: Signs of tongue-tie in babies and how it is treated In the survey, 94% understood that sleep surfaces that aren’t firm or flat can increase the risk of sudden infant death syndrome (SIDS).
However, the same survey also showed that 40% had a positive view of baby sleep pods and nests after seeing them online. The charity says these items which are often depicted on social media as sleeping spaces for babies do not fit with safety advice - that they should sleep on a firm, entirely flat waterproof surface.
Sleeping on a soft surface can increase the risk of SIDS as they make it harder for babies to lose body heat and maintain a safe temperature.
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