SOAP bosses have clamped down on Coronation Street and Emmerdale stars flogging products on their social media platforms. ITV have banned anything that could bring the company into disrepute, including cosmetic surgery and diet products and “adult entertainment.” The move allows cast members to post paid advertisements, with the producers’ blessing, in a bid to prevent cast members from quitting the shows because they make more money online.
A TV insider said: “Stars like former Corrie actor Helen Flanagan are inundated with opportunities to promote products on platform including Instagram. “And earnings can often dwarf any salary actors get paid on the soaps, meaning it can be more lucrative to leave the shows to effectively sell goods..
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