Dade Hayes Finance EditorLooking to persevere through a period of intense scrutiny, especially of its video operation, Condé Nast introduced several new offerings for advertisers Tuesday in a virtual NewFronts presentation.The media company announced a new content and Nielsen-measured offering called The Influence Network; a branded podcast network; and a teaming between GQ and the NBA Players Association.
A new option for advertisers, Prime Live, will offer “exclusive ownership” of Condé Nast cultural moments like the Vanity Fair Oscar Red Carpet and Vogue’s Met Gala, the company said.
A related service called Prime Shoppable will aim to connect audiences directly with purchase opportunities. Along with those efforts, the company pledged.
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