The group formed in collaboration with tween retailer and Jam. Jr partner Justice. Last year, Columbia Records launched its kid-focused brand Jam Jr., made up of social media influencer-artists between the ages of 11-19 all of whom are signed to the label as exclusive recording artists.
The artists primarily record covers of top 40 hits -- though plans for original material are in the works -- and since its formation Jam Jr.
has released an EP and a Christmas album and its YouTube channel has over 17,000 subscribers. Now, on Thursday (June 18), the brand announced its newest development: a girl group called Run The World.
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