ITV2's boss has suggested they could phase out shows like 'Celebrity Juice'. Head of Digital Channels and Acquisitions, Paul Mortimer, branded panel shows like Keith Lemon's "old fashioned" and admitted they are "not really looking for studio-based entertainment shows".
Speaking at the Edinburgh TV Festival, he said: "They are as old as television if you think about it, we reinvent them, from 'Shooting Stars' through to 'Celebrity Juice', they’re nothing like the panel show of old. "It’s one of those where the host greets you, you know what you’re going to get, you’re introduced to this week's panel and at the end of the episode they wave goodbye and it’s, 'see you next week'. "That’s old grammar, that’s old language.
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