CBS Marketing Chief George Schweitzer Looks Back on His 48-Year Run at Network as He Prepares to Step Down
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variety.comBy Michael Schneider Variety Editor at Large George Schweitzer remembers the time he had to break the news to CBS founder William S.
Paley that the Tiffany Network had struck a promotional deal … with the not-so-Tiffany department store chain Kmart. “I was scared to death,” says Schweitzer, the CBS marketing head who officially retires on April 15. “He was the chairman emeritus at that time, but he was still coming to the office and was a spiritual and superhero presence.
I told him, ‘I value and appreciate the Tiffany Network, but in order to get more viewers, we’re doing this exciting new promotion with a retailer, Kmart.’ And he kind of looked at me quizzically like, gosh, obviously he’s never been to Kmart!” But Paley gave his
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