Cannes Exploring “Pre-Screenings” Event In May/June After Industry Pressure
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deadline.comEXCLUSIVE: In what is an ever-evolving picture, Cannes Film Festival is looking to set up a three-to-four day “pre-screenings” event in May or June in response to industry demand.Deadline hears the event will be virtual and will be purely based around industry screenings, without a traditional physical market or events, and is likely to feature both market and festival titles.Sources said the reasons for Cannes’ move are twofold.
Firstly, I understand that discussions had taken place for the staging of a rival event in May, potentially run by IFTA (which runs the American Film Market) with CAA involvement.Secondly, there has been intense pressure from both sales agents and French distributors for an event to take place early enough for the
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