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Can this John Lewis collection make us shop on the high street again?
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telegraph.co.ukJohn Lewis’s new boss Dame Sharon White is seeking to dial back the department store’s womenswear offering as part of her radical plan to shake up the retailer (a strategy which includes renting rather than selling products and turning shop space into flats).
If that’s true, then the womenswear team is not going down without a fight, emerging from the high street’s weirdest summer ever with a new campaign, Style With Purpose, designed to tap into what we really want from our shops now.“The way we live has changed dramatically and fashion understandably isn’t at the top of people’s agenda”, says Jo Bennett, the head of womenswear.
Read more on telegraph.co.uk
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