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Can Kanye West save Gap?

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telegraph.co.uk

Trump-supporting media persona has done little to deter his legions of fans; the other is a high street giant that has long been struggling to stay relevant in a challenging retail landscape.

So it’s safe to say that Kanye West and Gap aren’t the most natural of bedfellows.But on Friday it was announced that the pair were joining forces in a ten-year, multi-million dollar deal to create an exclusive ‘Yeezy Gap’ collection.

The offering will launch in 2021 and will span men’s, women’s and childrenswear. A teaser image - shared on Twitter by Kanye, who actually worked for Gap as a teen in Chicago - indicates that the line will include brightly-coloured hoodies, cargo pants, padded jackets, and accessories.

Read more on telegraph.co.uk
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