Rebecca Davis editorK-pop group BTS has become a global brand. Thanks to the band’s dazzling dance moves, layered music videos, engaging social media posts, and references to everything from Erich Fromm and Nietzsche — not to mention vocal abilities on the level of the best in the current pop arena — members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have made the music of their South Korean roots universal to those who love pop and appreciate the genre for its sonic optimism.
But for many, the message of BTS’ lyrics is a major draw, even when delivered almost entirely in Korean. What resonates for fans not fluent in Korean?
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