Naman Ramachandran The British Film Institute (BFI) has launched a £500,000 ($625,000) bailout fund for U.K. sales companies affected by the coronavirus pandemic.The BFI COVID-UK Sales Company Organisational Fund is open to applications for a four-week period from July 6.
Up to £25,000 ($31,240) per company will be available for eligible U.K. sales outfits to support costs associated with new models of working that have emerged as a result of the pandemic.
These are to cover costs that cannot be supported by existing funds available from the U.K. Government or other sources.New models of business include a significant shift towards online, as seen in the recently concluded virtual Cannes Market, which requires access to new digital and IT.
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