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‘Black Widow’: Theatre Owners Blast Disney’s Day & Date Strategy For Undermining Marvel Pic’s Box Office

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19.07.2021 - 01:55

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The National Association of Theatre Owners have finally spoken out about the financial peril involved in Disney’s ambitious day-and-date theatrical Disney+ release of Black Widow.

In a press release dropped this afternoon shortly after our analysis of what went sideways with the Marvel Cinematic Universe title, NATO asks how can a well-reviewed, well-received, highly anticipated Marvel title underperform leading to a first weekend Friday-to-Saturday collapse of -41%, and a -67% drop in weekend 2?

NATO comes to the same conclusions as we did in regards to Black Widow getting her legs picked off: Piracy, and Disney+ at-home cannibalization which impacts not just the box office, but the pic’s subsequent home window as well.The Disney

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