Cinema owners blame Disney+ launch for poor ‘Black Widow’ box office
nme.comDisney+ for poor box office returns on Marvel’s Black Widow.The film smashed US box office records in the pandemic era, earning $80million (£58.8million) in cinemas and $60million (£44million) on the streaming service in its opening weekend.But the National Association of Theatre Owners (NATO), the US industry’s main lobbying arm, was critical of the film’s rollout.“Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life,” a statement by the group via Variety said.Without a hybrid release, NATO said that Black Widow would have secured a much.
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