Scotland's iconic lager favoured by hardcore boozers, teenagers and park bench drinkers. But surprisingly, Tennent's Super - dubbed the purple tin - is considered a trendy, sophisticated beer in Italy and has achieved a somewhat cult following among their youth.
The beverage, which is Rab C. Nesbitt's favourite swally, saw sales in Italy rocket by 50 per cent since 2015 and 3.5million litres is now served up to Italian youngsters every year, Glasgow Live reports.
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