Joe Biden's presidential campaign is teaming up with the celebrity and influencer video platform Cameo in a novel fundraising effort.
Cameo is a video-sharing app in which actors, musicians, influencers and other public figures record personalized video messages for users, in exchange for a fee.
Under the new partnership, participating celebrities will create videos for the platform's users as normal, but the payments will be earmarked for the Biden campaign.
While some of the talent may attract users interested specifically in campaign messaging, users will be able to suggest any messages consistent with Cameo's policies.
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