BET and the National Urban League are partnering with over 40 organizations and political, entertainment and media stars including Stacey Abrams, Soledad O'Brien and Tina Knowles-Lawson to launch an inaugural day encouraging Black Americans to vote and informing them on options for 2020's unique election.
The inaugural initiative, called National Black Voter Day, will take place on Sept. 18 and see multiple stars producing voting PSAs to be distributed on BET's platforms, those of its sister channels MTV, VH1 and Comedy Central and of media partners including The Root, The Skimm, Entertainment Tonight, Bounce and Black Enterprise.
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