By John Hopewell Chief International Correspondent From its fans’ opposition to Francisco Franco’s arcane dictatorship to Johan Cruyff’s total football and Pep Guardiola’s pass-and-run, Barcelona F.C., one of the world’s greatest soccer clubs, has always prided itself about being ahead of the game.
Now, in the latest pioneering move, announced Wednesday, Barcelona F.C. has launched Barça TV Plus, with 3,000 videos and 1,000 hours of content including live and delayed broadcast matches and on-demand content.
Together with a Culers Premium Membership loyalty program, Barça TV Plus forms part of a new digital strategy at the club, reflecting Barça’s drive into a direct-to-consumer business model.
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