Michael Schneider Variety Editor at LargeAs retail continues to reopen and consumers return to brick-and-mortar stores, “Rick and Morty” will be waiting for them.
The Adult Swim animated series, which returns for Season 5 on June 20, has not only been a ratings juggernaut — it has turned into a merchandising machine.“Rick and Morty” now boasts more than 150 global licensees — spanning fashion, accessories, home, toys and games — that generate hundreds of millions of dollars in revenue.
Airing in more than 110 countries and dubbed in 26 languages, the show was basic cable’s No. 1 comedy in 2019 and has won two Emmys for animated program, in 2018 and 2020.“That is surreal to see all the merch,” says co-creator Justin Roiland.
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