After a turbulent start to 2020, the watch industry starts to see the green shoots of recovery For years, the watch world has marched to a familiar beat: two big trade shows a year in January and March at which retail orders are placed, followed by media buzz around launches, new models arriving in store throughout spring and summer and sales hitting a peak in autumn/winter.
Then came the perfect storm of dissatisfaction with the status quo, followed by a pandemic that sent the whole world into a spiral of panic, confusion and manufacturing meltdown.
But it seems that what pessimists viewed as a potentially terminal crisis for the industry, has actually been more of a regrouping.
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