Brian Steinberg Senior TV EditorCBS, NBC and Fox have all had issues with “Thursday Night Football.” Amazon sees possibilities.The e-commerce and streaming giant believes a new deal with the NFL that gives it sole control over the league’s Thursday-night franchise lends it an opportunity to create new viewing experiences for streamers and chances to work more expansively with advertisers.
In the past, Amazon has streamed Thursday games using the feed of the broadcast network producing the telecast, and has only been able to offer a limited amount of commercial inventory around each event.“We have already devoted a lot of time to thinking about how to use new technologies to drive viewing experiences,” says Marie Donoghue, Amazon’s vice.
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