Nick Vivarelli International CorrespondentAmazon Prime Video this month launched the local version of its comedy show “LOL: Last One Laughing” in Italy where it has rapidly become the most watched title ever on the platform’s Italian service, says Amazon Studio Head of Italian Originals Nicole Morganti who in an exclusive interview with Variety discussed Amazon’s local strategy a little over a year after moving into Italy with a multi-genre slate.
Edited excerpts.Thanks. It comes after a difficult year in which people have been devastated by COVID and had a huge need to laugh.
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