Love Island star Luke Mabbott promoting an alcoholic drink has not inappropriately targeted children, an advertising watchdog has ruled.VK Owner Global Brands has told the Advertising Standards Authority (ASA) that Mabbott had been ‘chosen carefully’ to promote their product and was over the age of 25 when the advert was published.Mabbott, 25, had posted an image of himself holding a VK alcoholic drink to his Instagram page on June 23, writing: ‘Helloooooo summer has officially landed.‘Get @vkdrink new limited edition flavour at @goodtimeinkdrinks Perfect heatwave vibes. #ad.’A complaint was made to the ASA challenging Mabbott’s age as he ‘seemed to be under 25’ and raised concerns that the advert was targeted at children as it was believed.
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