Kobalt's label services division, AWAL, announced a global deal with emerging artist Alaina Castillo via Chosen People on Monday (May 11), Billboard can exclusively reveal.The AWAL Recordings deal offers the 19-year-old Mexican-American songstress and Chosen People a full range of services, including global marketing, promotion, campaign management, synchronization, and global distribution, to name a few.
The label collaboration is poised to launch Castillo as the next global crossover star."Since the beginning, everyone we’ve shared Alaina’s music with has been taken aback - Alaina’s talent is undeniable," Lonny Olinick, AWAL CEO, said in an official statement.
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