John Lyttle told The Telegraph that Boohoo's hyper-efficient supply chain meant that it was able to transform its offering to meet shoppers’ needs within a couple of weeks, populating its site with leggings and hoodies instead of festival-ready frocks.
Nor did it have expensive brick-and-mortar stores to pay rent on while non-essential retailers were forced to close.It has been a challenging year nonetheless.
In July last year, more than £1 billion was wiped off its share value following allegations that it had connections with ‘sweatshop’ factories in Leicester.
An independent review concluded that Boohoo “did not deliberately allow poor conditions and low pay to exist within its supply chain, it did not intentionally profit from them and.
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