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YouTube to Dole Out $100 Million to Creators of YouTube Shorts Videos

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variety.com
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Todd Spangler NY Digital EditorThe latest gold rush in digital video? Short, shareable video clips — like those popularized by Vine half a decade ago, before Twitter shut down the Vine app.YouTube, the world’s biggest video platform, announced the YouTube Shorts Fund, a $100 million pool of money it’s promising to distribute to creators of the most-engaging clips of its new TikTok-style feature.

YouTube expects the program to kick off in the fall of 2021 and continue into 2022.For now, YouTube Shorts isn’t being monetized but the company expects to start experimenting on that front sometime this year, including testing out ads.

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