YouTube Pulls Black Lives Matter Fundraising Videos That Encourage ‘Fake Engagement’

variety.com:

Todd Spangler NY Digital EditorYouTube has removed multiple videos whose creators said they were donating ad revenue to Black Lives Matter and other racial-justice causes — but who were trying to game the system.In a recent trend, creators have been offering to donate the AdSense revenue earned from their YouTube videos as a way to raise funds for Black Lives Matter causes for people who may not have money to make a donation.The issue: Some videos encouraged people to repeatedly watch the video for ad views, or to repeatedly click on the ads in the video.

That’s a violation of YouTube’s policies, according to the Google-owned video giant.“If your video encourages this behavior, it will be removed from YouTube,” the video service said in an.