Away, in a blog post at the start of April. “Over the past few weeks, we’ve seen sales of our products decrease by more than 90%.”Since the company was founded in 2015, Away has championed a new era of sleek, functional luggage - stylish designs but which incorporate everything from hidden laundry bags to in-built tech chargers.
Their branding is modern and alludes to a gorgeous lifestyle full of luxury holidays and high-powered business trips; the suitcases are the It-cases to a fashion-lover’s It-bag.
Dubbed "the little black dress of luggage", you would see dozens on the airport carousel as editors travelled for international fashion weeks.Away’s growth has been tremendous; it raised more than $31 million in its first five years and.
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