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Why your favourite TV shows are now influencing your beauty buys

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telegraph.co.uk

A post shared by Emily In Paris (@emilyinparis)TV and box sets have become such a big part of our cultural influence over the past two years stuck at home.

It’s no surprise that Netflix gained 16 million new sign-ups at the start of the pandemic. TV shows provide endless reference points and discussions - every Tuesday morning, myself and colleague Annabel discuss talking points from the previous night’s Succession (and I’m not ashamed to say Shiv Roy’s hair, make-up and styling choices are always on the agenda).Lancome’s Emily In Paris collection is certainly not the first, either.

Ahead of the final installment of Money Heist, the beauty brand NYX launched a themed collection of products, and the British beauty brand Ciate has recently.

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