Matthew McConaughey talked up his best-selling Greenlights memoir and related merchandise with friend and fellow actor Chad Mountain in November, while a month earlier, Garth Brooks performed a live version of A Star is Born’s "Shallow" with wife Trisha Yearwood as he previewed the Nov.
20 release of his latest album, Fun. Both chose talkshoplive to host their events.At a time when stars are connecting directly in customizable ways with fans (not to mention earning extra revenue during production slowdown) via apps and platforms like Cameo and OnlyFans, the retail platform, which launched in 2018, blends e-commerce with the spontaneity of livestream.
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