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Why fashion editors like me are buying old Wedgwood instead of new handbags in lockdown

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telegraph.co.uk

A post shared by LLG Found (@llgfound)“I thought I was going to be selling four or five things a week,” she laughs. “There is a captive audience at home.

I think a lot of my customers are women like me, perhaps running a business or homeschooling and they don’t usually have a lot of time to search for these things, but they will scroll through Instagram.

I’ve sold to MPs and celebrities, fashion designers and collectors – but I also like the idea that maybe I’m introducing people to something they haven’t thought about buying before.”Styled in social-media-friendly settings, it becomes easy to picture how a heritage piece might look among your own modern belongings.

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