What Miu Miu's vintage-clad front row said about the brand's sustainability strategy

telegraph.co.uk:

A catwalk show is all about newness. This is a designer's opportunity to convince the journalists on the front row that their latest designs supersede all that have come before.

Those cropped trousers they championed six months ago? Over, in favour of floor-sweeping wide-legs. The '90s revival? Finished - it's all about the '70s now.

Last season's It bag, or shoe, or whatever cult buy was the must-have? C'est mort. Getting consumers to buy is a system that has been built on this scaffold.

But now consumers are beginning to realise the repercussions of that buy, bin, repeat cycle. The guilt-assuaging tactic of donating clothes to charity shops isn't helping now that we know how much of what we donate is sent to landfill.