Brian Steinberg-Senior Coronavirus show pandemic president Brian Steinberg-Senior

Walmart Strikes Ad Pact to Place Goods in HGTV’s New Quarantine Home Fix-It Show (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV EditorWalmart has figured out a way to get its goods in front of shoppers – even if the effects of the coronavirus pandemic are keeping them from visiting its stores.As part of an advertising agreement struck with Discovery, the large retailer will have products and ad messages woven into and around a new HGTV series that has homeowners record themselves as they make over a room with the help of designers stationed remotely.

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