ViacomCBS will launch a connected video advertising platform called EyeQ later this fall, the company said Tuesday. The platform will serve as a single transaction point for all of the company’s video assets.
That means marketers using the platform will be able to buy connected video ads from the CBS TV network, Comedy Central, BET, Pluto TV, CBS All Access, Nickelodeon and the company’s other brands.
EyeQ effectively merges the backend ad systems of CBS Interactive, Pluto TV, and Viacom Video. As with other unified ad platforms, EyeQ will offer multiple ways to transact, based on advertiser preference.
Models will include content segments, allowing marketers to focus on genres like kids, entertainment or sports; broad demographic options;.
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