ViacomCBS looked for options to rebrand its CBS All Access streaming service, the company strategically chose a name that invoked one of Hollywood’s oldest brands: Paramount Plus.
Among the many content labels under the ViacomCBS umbrella — including MTV, Nickelodeon, BET, CBS and Comedy Central — the 100-year-old Paramount Pictures was expected to be most recognizable to consumers and give the revamped platform the boost it needs to contend in the streaming wars.Yet in the weeks leading up to the ViacomCBS investor day event on Feb.
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