Cynthia Littleton Business EditorViacomCBS is going big in the streaming wars with a broadcast TV-inspired big tent strategy that will be anchored by legacy cable channel and programming brands.On paper, the blueprint unveiled today during the company’s investor presentation for the March 4 Paramount Plus debut doesn’t sound like a path for success in today’s hyperactive media landscape.
But little by little, ViacomCBS has already showed signs of making progress in the next iteration of television by its placing bets in familiar places.ViacomCBS is hoping that a blend of a free advertising-supported streaming platform (Pluto TV), a subscription service stocked with far more live linear TV than its competitors (Paramount Plus) and premium.
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