UTA said Monday that it has hired Ander Nickell, most recently Head of Global Partnerships at Activision, as a brand partnerships executive in the agency’s esports division.In his new role, he will be tasked with building brand partnerships for UTA’s roster of nearly 100 esports athletes, streamers and content creators.
The agency’s client list in that area includes NickMercs, Pokimane, Scump, Offline TV, Disguised Toast, Aphromoo, Valkyrae, Grandmaster Hikaru, Symfuhny and gaming organization FaZe Clan.Nickell will be based in Los Angeles and report to esports head Damon Lau.“Ander has a unique talent for establishing authentic connections at the intersection of gaming, entertainment and consumer brands,” Lau said Monday. “He has firsthand
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