Sipho Dlamini Senegal South Africa Kenya Ivory Coast Nigeria city Johannesburg Morocco city Lagos, Nigeria Cameroon reports rapper jazz Music Sipho Dlamini Senegal South Africa Kenya Ivory Coast Nigeria city Johannesburg Morocco city Lagos, Nigeria Cameroon

Universal Music Launches Def Jam Africa as Its Latest Big Bet on the Continent

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hollywoodreporter.com

Def Jam is going international. A little more than a half a year after launching Def Jam South East Asia, Universal Music Group announced Def Jam Africa, a new division based in Johannesburg, South Africa, and Lagos, Nigeria, that will focus on "hip-hop, Afrobeats and trap talent in Africa" and report to Universal Music Sub-Saharan Africa & South Africa managing director Sipho Dlamini.

Over the past few years, the major labels have invested more aggressively in Africa – both to market streaming services and, especially, to sign talent -- and Universal now has offices in South Africa, Nigeria, Kenya, the Ivory Coast, Cameroon, Senegal, and Morocco.

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