UK Streaming Viewing Doubled In 2020; Netflix Subs Now Top All Pay-TV Providers Combined – Ofcom
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deadline.comNew research published by UK regulator Ofcom has evidenced how the pandemic impacted viewing habits, with the leading streaming services further increasing their market share as the public were forced to say indoors.The average person was sat glued to the box (or laptop) for five hours and 40 minutes per day in 2020, 47 minutes more than the previous year.
The majority of that growth was accounted for by streamers, with people spending twice as much time watching online platforms (one hour and five minutes per day) and overall subs climbing 50% to 31 million.In total, three in every five UK homes are now signed up to a streamer, according to the Ofcom figures.Netflix in particular saw stellar growth in front of lockdown eyeballs.
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