Two-thirds of men in Britain say they would rather die five to ten years early than give up meat, according to a new survey.
More than one in ten said giving up meat would make them feel less masculine, and a third said they believed humans were meant to eat meat - compared to one-quarter of the women surveyed.
The survey of 2,000 people, conducted by OnePoll for the charity campaign No Meat May, found both men and women viewed diets that excluded meat as more feminine.
More than one in 20 men surveyed also said they would rather go to jail than stop eating meat, rising to 11% for those aged 25-34.
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