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Man City star Raheem Sterling uses charity to help launch boot deal with New Balance
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manchestereveningnews.co.ukGet the biggest City stories, analysis and transfer updates delivered straight to your inbox Raheem Sterling used a mentoring charity to help launch his new partnership with New Balance.
The Manchester City and England forward has put an end to a year of speculation after being without a boot sponsor since his Nike partnership ended by signing up with New Balance, despite interest from Puma, adidas and others.
And Sterling chose to make sure his debut campaign involved a production crew largely made up of young people from disadvantaged communities by teaming up with mentoring charity ReachOut UK.
Having attended the photoshoot and shadowed the work going on, everyone involved on the day has also been offered longer-term access to
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